Springdale Spa Quality
Springdale Spa offers high quality, handcrafted
bath and body products, candles, etc.
made with only the finest ingredients.
All of our products are crafted right here
in the US, not in Mexico or China.
We are just getting ready to introduce
a new line of products made with
organic and natural elements...
Basic Elements.
These products naturally will cost more,
because certified organic ingredients cost more.
I've seen many new shop/business
buyers make
the mistake of trying to always
offer the lowest price
when they first start out.
They assume that because
they are the cheapest,
they will get the most business.
This is rarely the case in real life, though.
When you offer only bargain basement prices,
you quickly get a reputation
as someone who offers a cheap product.
That's fine if you prefer to capture
the low end of the market,
but that’s not the only market.
I want to point out that
the low end isn't the ONLY end.
There are plenty of people who
will gladly spend top dollar for
a high end bath and body product.
There are many people for
example who only
want high quality soy candles
instead of cheaper paraffin.
Paraffin is also a petroleum product.
Soy wax is made from soybeans
grown right here in the US,
and it supports the American farmer.
Many people only use the best
lotions, soaps, etc. on their skin,
or maybe the person
they're buying it for means
a great deal to them and
they only want to give
them the best.
Think about this when you
first get into business.
Not everyone wants the
low end bargain basement produt.
Yes, there are lots of people who do,
but there are just as many
who want the higher end products.
I think it was Donald Trump who said,
"There's always a market for the very best."
The demographic group who has
a great deal of disposable
income, always buys whether
the economy is good or bad.
They continue to pamper
themselves, their loved ones,
and their friends.
What kind of reputation would
you like to have? Do you want
to be known as the cheapest,
or the best? Either one is okay,
but it's important to CHOOSE
your reputation in advance.
It's difficult to change your
reputation, after it's set.
So decide what your
demographic market is,
what products they want,
what price they will pay,
and choose those products.
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