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Springdale Spa Massage Oil Candles

What exactly are massage oil candles?
Massage oil candles are a new type of candle
which we hand pour with fine cosmetic
ingredients instead of paraffin candle wax.
Because of soy wax unique formulation,
these massage oil candles have a very
low melt point, becoming a warm lotion
that is just over body temperature.
These candles melt to become
comfortably warm, but never hot.

You can find several massage candles
on the market made with a variety
of ingredients. The very basic contain
only soy wax. The best massage oil
candles, like those handcrafted at
Springdale Spa will also contain a
substantial amount of other
ingredients known to pamper, soothe,
and add superior moisture to the
skin and create an emollient slide
with the warm melted oil. 

Springdale Spa massage oil candles contain a
a higher percentage certified organic oils
than any other on the market.

Several massage therapists are
purchasing our massage oil candles
to use in their practices. The candles are
most often used for hand or foot massage,
and our high quality massage oil candles
can provide a unique option in lieu of
traditional massage oils. These massage
oil candles are also wonderful for use
at home to soothe arthritic hands. Many
of our client therapists are also private
labeling and selling the candles and other
products hand made at Springdale Spa
in their practices, creating substantial
revenue and profit.

Springdale Spa massage oil candles
are very sensual and exquisite option when
giving a couples massage. Candles always
set a romantic mood, emit soft fragrance,
and the warm fragrant melted wax is
a delightful alternative to regular
massage oil.

Turning Holiday Customers into Returning Customers, Part 3

The third part of my plan here at Springdale Spa requires a little

more work and planning.I've added a new section to our website...

Sales and Specials.  In this section I am offering a new product

or products each and every month, and at a discounted

price during that month.  This I am hoping will entice them

to visit the website at least once a month to get great buys on

new products. The more often a client visits you, the greater

the chance they will buy from you. That section also has a

Weekly Sales good on Friday, Saturday,

and Sunday.  That sale

is usually more appealing to our Returning Customers who

are already trying to take advantage of all our discounts and

special buys year round.  It's a really great way to build

customer loyalty when you offer a good discount on

regular products each week.. I actually modified a sale

one of my suppliers offers on Saturdays each week.

Besure and check out our Sales and Specials

Turning Holiday Customers into Returning Customers, Part 2

So, part one of my plan to increase spring sales with

our 2007 holiday sales is to offer a coupon.  For every

$100 a customer spends between August 1st and

December 1st they will receive a coupon for $5.00

off on their orders between January 1st and March 1st.

They will be allowed to use all their coupons on one

order if they wish. 

On the 15th of December each customer will receive a

letter from Springdale Spa indicating the total of their

coupons, and a sneak peak of the January and

February sale items and new products to kick off

our spring season.

I am sure this will turn a good percentage of our

new seasonal customers into repeat clients.

Next week I'll share part 2 and 3 of my plan

to increase spring sales.

Selling Body Chocolates

The key to selling Springdale Spa gourmet  Body Chocolates,

our Body Chocolate retailers say, is letting people feel how great

it is on their skin, and experience the fabulous chocolate scents.

While customers look for what they want, you want them to start

sampling. They can smell their way through the body products

as they browse. Even if they don't buy something, if they love

chocolate you know they'll be back. Ultimately, if you let customers

sample, you sell.

Samplings are very important.  If people look at a product

but don't know what's in it, they might pass it by.

Always put out samples of new products, and samples

every day for people who might be new to your store or

business. Springdale Spa makes it easy and affordable

to let your customers sample Body Chocolates with

two ounce size products, and or Body Chocolate

Samplers.

The more you educate yourself about your products,

the better you will be able to sell it. Your best resource is

Springdale Spa your manufacturer. You will find that

we are more than happy to educate you.  You will find

a great deal of information about all our products here

on this blog, and at our website.

We recommend bringing in a complete line of gourmet

Body Chocolates from one or two suppliers, rather than

one item each from several different suppliers. A full line

from just one or two suppliers has better presence on a shelf.

Here at Springdale Spa we have a complete line of hand spun

Body Chocolates to pamper your clients from head to toe.

Once a client has purchased a Body Chocolate products and likes it,

she/he will be more apt to try different things from the same line.

If you have other options from that line of Body Chocolates,

it will give people an opportunity to try something different from

a brand they already know and like.

I always think it's fun and attractive to have a simple display of

good quality gourmet edible chocolates near or with your

Body Chocolates.

Pairing gourmet edible chocolate in a keepsake container

with Body Chocolates  makes an attractive gift ready to give

gift. When placing edible chocolate in a store with Body Chocolates,

and or other fragrant  types of gifts, be careful not to put them 

too close to un chocolate scented items.  Edible chocolate

can  absorb odors, and people might not find it appealing if it

smells like gardenia, or lavender.

During holidays you might try grouping all the special holiday

items together on a table that you've made the focal point of the

room.  You might also send out fliers before important holidays

or have special sampling nights.

Gift baskets are very important.  Depending upon what types

of chocolate you are displaying you could put in  a chocolate soap,

a chocolate candle or two, truffles, caramels, a chocolate bath soak

chocolate lotion and maybe a book on chocolate.  You can have these

beautifully packaged items around the store. Walk around with your

customer and pull together a gift basket, and your customer can be

out the door in 15 minutes. If you take a chocolate basket and

give it to a woman for any occasion, no matter what her age

she's going to love it.

We'll soon have the perfect baskets for your to use to make

these Chocolate Experience baskets on our website.  Springdale Spa

   

Turning Holiday Customers into Returning Customers

As you start preparing in your business for the 2007 holiday season,

you might think about how you can increase your sales and profits

during the holiday season and beyond.  That's what I'm doing

here at Springdale Spa .

With gas prices at an all time-high, the the prediction that they will

rise even higher we all need the right marketing plan, great ideas,

and just the right store or website promotions. 

As an indedpendent retailer you can be not only successful

during this holiday season, but you can also use the holidays as a

springboard to a profitable 2008! (Yes, I did say 2008....we are already

half way there)

We all have basically two type of customers.  First is the seasonal

customer. Each year you have to find a replacement for this customer.

Most retailers advertise heavily to get these temporary customers

into their store, onto their website etc.  These buyers may or may not

buy something this season.  They also might not ever return to your

store or website unless you spend alot of marketing dollars to lure

them back.

The other type of customer your returning customer.  I was in outside

telecommunication sales for 15 years before I started by business here

at Springdale Spa  I know from those years a very valuable thing about

customers and customer care.  It cost's about 3 times as much to gain

a new customer, as it does to keep the ones you have.  With proper

customer care and attention, these will be loyal customers regardless

of what season you are in.

Join me tomorrow for my plan to increase spring sales with holiday

sales.

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