Turning Holiday Customers into Returning Customers

As you start preparing in your business for the 2007 holiday season,

you might think about how you can increase your sales and profits

during the holiday season and beyond.  That's what I'm doing

here at Springdale Spa .

With gas prices at an all time-high, the the prediction that they will

rise even higher we all need the right marketing plan, great ideas,

and just the right store or website promotions. 

As an indedpendent retailer you can be not only successful

during this holiday season, but you can also use the holidays as a

springboard to a profitable 2008! (Yes, I did say 2008....we are already

half way there)

We all have basically two type of customers.  First is the seasonal

customer. Each year you have to find a replacement for this customer.

Most retailers advertise heavily to get these temporary customers

into their store, onto their website etc.  These buyers may or may not

buy something this season.  They also might not ever return to your

store or website unless you spend alot of marketing dollars to lure

them back.

The other type of customer your returning customer.  I was in outside

telecommunication sales for 15 years before I started by business here

at Springdale Spa  I know from those years a very valuable thing about

customers and customer care.  It cost's about 3 times as much to gain

a new customer, as it does to keep the ones you have.  With proper

customer care and attention, these will be loyal customers regardless

of what season you are in.

Join me tomorrow for my plan to increase spring sales with holiday

sales.