Springdale Spa Wholesale

Turning Holiday Customers into Returning Customers, Part 3

The third part of my plan here at Springdale Spa requires a little

more work and planning.I've added a new section to our website...

Sales and Specials.  In this section I am offering a new product

or products each and every month, and at a discounted

price during that month.  This I am hoping will entice them

to visit the website at least once a month to get great buys on

new products. The more often a client visits you, the greater

the chance they will buy from you. That section also has a

Weekly Sales good on Friday, Saturday,

and Sunday.  That sale

is usually more appealing to our Returning Customers who

are already trying to take advantage of all our discounts and

special buys year round.  It's a really great way to build

customer loyalty when you offer a good discount on

regular products each week.. I actually modified a sale

one of my suppliers offers on Saturdays each week.

Besure and check out our Sales and Specials

Turning Holiday Customers into Returning Customers, Part 2

So, part one of my plan to increase spring sales with

our 2007 holiday sales is to offer a coupon.  For every

$100 a customer spends between August 1st and

December 1st they will receive a coupon for $5.00

off on their orders between January 1st and March 1st.

They will be allowed to use all their coupons on one

order if they wish. 

On the 15th of December each customer will receive a

letter from Springdale Spa indicating the total of their

coupons, and a sneak peak of the January and

February sale items and new products to kick off

our spring season.

I am sure this will turn a good percentage of our

new seasonal customers into repeat clients.

Next week I'll share part 2 and 3 of my plan

to increase spring sales.

Turning Holiday Customers into Returning Customers

As you start preparing in your business for the 2007 holiday season,

you might think about how you can increase your sales and profits

during the holiday season and beyond.  That's what I'm doing

here at Springdale Spa .

With gas prices at an all time-high, the the prediction that they will

rise even higher we all need the right marketing plan, great ideas,

and just the right store or website promotions. 

As an indedpendent retailer you can be not only successful

during this holiday season, but you can also use the holidays as a

springboard to a profitable 2008! (Yes, I did say 2008....we are already

half way there)

We all have basically two type of customers.  First is the seasonal

customer. Each year you have to find a replacement for this customer.

Most retailers advertise heavily to get these temporary customers

into their store, onto their website etc.  These buyers may or may not

buy something this season.  They also might not ever return to your

store or website unless you spend alot of marketing dollars to lure

them back.

The other type of customer your returning customer.  I was in outside

telecommunication sales for 15 years before I started by business here

at Springdale Spa  I know from those years a very valuable thing about

customers and customer care.  It cost's about 3 times as much to gain

a new customer, as it does to keep the ones you have.  With proper

customer care and attention, these will be loyal customers regardless

of what season you are in.

Join me tomorrow for my plan to increase spring sales with holiday

sales.